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Our pinnacle team

Pinnacle Sales and Direct Mail, Dealership sales, Joe Cox, Car dealer events, Boost dealership sales
Joe Cox
Owner, CEO

Joe has been in the Staffed Event and Direct Mail Industry for over 20 years. He has personally played a role in the developing over 5000 Direct Mail campaigns, staffed and non-staffed. He prides himself in his integrity, honesty, and strong work ethic. All of our references will share he goes above and beyond the call of duty when it comes to providing results for his clients. Joe resides in Lake Norman, NC and has been married to his wife Julie for 13 years. They have three beautiful children and love raising them in a Christian household. 

Pinnacle Sales and Direct Mail
Antonio Lawing
Vice President of Marketing & Sales

Antonio has been in the Pinnacle family for going on 15 years. He started as a Sales Rep and worked his way up through management and now runs all of Pinnacle's marketing and sales department. Accomplished Leader and he's an ADG Finance Top of Class Graduate. He's been happily married for over 14 years and has a beautiful family he loves dearly. Antonio prides himself on being able to inspect what he expects. 

Pinnacle Sales and Direct Mail,
Alyssa Rankin
Marketing Manager

Alyssa has been a member of the Pinnacle family for over five years.  She received her B.S.B.A. in marketing from UNCC in 2018 and is a valuable asset to the company.  Her hard work and creativity show in all of the work she produces.

Pinnacle Sales and Direct Mail
Bill Cox
Senior Sales Manager

Bill has been a Sales Manager for over 10 years in the industry, and is known for running highly profitable events. His philosophy is to be the first one there and the last one to leave in order to capture all of the business in between. 

Pinnacle Sales and Direct Mail
Kelly Butler
Senior Sales Manager

Kelly has been in the Industry for over 8 years. He's phenomenal with customers and the dealers love him as well. Kelly believes in being honest, up-front, and leads by example. 

Pinnacle Sales and Direct Mail
Dave Klaiber
Senior Desk Manager

Dave has been in the automobile business for over 20 years. He's known for big grosses and keeping the paper clean. Dave also has phenomenal relationships with many of the lenders in our industry. 

Pinnacle Sales and Direct Mail
David Hillyard
Senior Desk Manager

Dave Hillyard is a senior desk manager who has been in the automobile industry for 20 years. He is a 9/11 army veteran who believes in integrity and professionalism. He is a family man married to his wife Sandra and has 5 beautiful children. He has desked over 500 events and is known for big grosses and complete customer satisfaction. He prides himself on being the best at his craft and always making sure our clients are happy.

Pinnacle Sales and Direct Mail
Candy Haggerty

Candy handles every penny for the company, every dollar in and out. She's a big part of the business and does a phenomenal job getting everyone paid on time, whether it's a vendor, rep, employee, or dealer. It goes without saying that she's a huge part of making the day to day operations run smoothly. 

Pinnacle Sales and Direct Mail
Jenny Thompson
Office Manager

Jenny has worked side by side with our owner for over 10+ years. She has mastered the art of Direct Mail from design, to transportation, to tracking the deliveries.  She is very detail oriented, which is a MUST when it comes to Direct Mail. Jenny also resides in the Lake Norman community with her husband and two beautiful children. 

Pinnacle Sales and Direct Mail
Ed Ryan
Senior Sales Manager

Ed has been a part of the Pinnacle team for over 10 years and is a consistently excellent closer.  Our clients and staff appreciate his attentiveness, professionalism, and work ethic.

Pinnacle Sales and Direct Mail
Kennedy Cox

Kennedy assists the Pinnacle family with various tasks such as social media and research, and works closely with different team members to learn more about the company. She is hardworking, diligent, and constantly willing to learn.

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